A brilliant article from our friends at CTRL-SHIFT on a recent documentary from the BBC around Big Data.
They provide excellent contrasting view points to the programme that fuelled the Big Data hype one step further.
When hype cycles reach their peak, the connection between the thing at the heart of the hype (which may or may not be important) and what people say about this thing frays to the point of breaking. Unjustified extrapolations, logical leaps, ignoring contrary evidence, omitting consideration of other factors – these all become fair game once the hype takes over.